2024-07-16

I recently had a productive brainstorming session with Hanna and Weaver regarding the potential event in Bangkok. We've identified at least one promising venue option that features both a theater space and a separate adjoining area with various tables and booths suitable for co-working and networking.

Key Questions to Address

We’d love your input on this, Raz.

1. Event Purpose: What are we trying to achieve with this event?
   • To answer this, we should consider what's critical for Guild's success.
2. Business Development: Is this primarily a business development initiative?
   • Are we targeting organizations that need scalable onchain communities?
   • Should we showcase Guild as an optimal solution?
3. Event Format: If business development is the primary goal, an educational event similar to our Denver approach might be appropriate.
4. Guild's Feature Set: What will Guild's capabilities be by November?
   • Do we have new features to present?
   • Can we showcase compelling case studies of scalable communities Guild has supported?
   • How do our performance improvements enhance our offering?
5. Target Audience:
   • New potential customers?
   • Existing customers (encouraging increased Guild usage)?
6. Event Necessity: Given that much business development can be conducted online, how crucial is it to compete with numerous other side events?

Budget Considerations

• Estimated costs:
  • Event expenses (including food): Approximately $12,000
  • Streaming costs: Additional $3,000 (estimate)
  • Total budget: Around $15,000
    • Not including flights and hotels etc for team members
• Sponsorship opportunities:
  • Goal: Secure 2-3 sponsors to cover 50% or more of costs
  • Potential sponsors: Companies interested in engaged, organized, scalable communities leveraging on-chain features

Potential Event Name and Focus

• Suggested title: "Onchain Communities Summit"
• This focus could attract:
  • Social media companies
  • Blockchain projects (Layer 1, Layer 2)
  • Marketing tools and platforms
• Value prop for attendees:
  • Meet other TOP onchain community architects/builders/bigbrainpeople
  • Get schooled on the BEST tools (obviously we will shill Guild) and techniques you can use to build great onchain communities

Conclusion

While we're confident in our ability to secure excellent speakers and sponsors, the crucial question remains: Is this event necessary for increasing Guild's revenue and advancing our business development goals? We need to carefully evaluate the potential return on investment before proceeding.