Situation:

• Guild has no product marketers, or social media managers, or clear spokespeople with the departure of Reka
• Not many posts on Twitter
• Seems like there’s a big opportunity to do detailed case studies on communities that use Guild REALLY effectively
• Is there a devrel?
• Notes:
  • Raz can shitpost - very native to internet - sometimes brought in 300/400k reach per post
  • once product started maturing and more serious - he had to convert into a product focused role - eventually BD etc - stopped having bandwidth to put out posts
  • Reka built a structured way of communicating online
  • Raz is overwhelmed with just talking to clients - doesnt have time to communicate
  • really wants to build a strong narrative

Goals:

• TOP GOAL: Help the Guild team develop a marketing strategy, including a grand narrative, especially as Guild X.0 gets launched
• MINOR:
  • Support Bruno in developing as a spokesperson / help him build a personal brand
  • Help strategize on how he hires a marketing team
  • Get into a flow of Gary and Raz actually working together

Details:

• Up to 3 hours a week
  • 1 hour synchronous jam time, with Raz (and Bruno?)
  • up to 2 hours a week of gary reviewing Guild team documents / tweet drafts / whatever else
• $3k a month, via USDC to 0x2a81C13F9366395c8FD1EA24912294230d062Db3
• min 3 months
• start dec 1st
• pay before/at beginning of month

During the weekly call:

• Work with Raz and Bruno to identify goals for the week for Bruno (and others) to execute on